During early 2018, I had the pleasure of helping lead the launch of GoGuardian Beacon, an AI suicide prevention tool for schools, a first in the space.
Designed in collaboration with K-12 school districts and leading mental health experts, including the American Foundation for Suicide Prevention and the American Association of Suicidology, Beacon is the only software solution capable of conducting real-time scans across the entire internet: including chat, social media, forums, searches, email, and online collaboration tools - allowing it to identify warning signs that other services miss on school-provided devices. Beacon’s advanced AI platform utilizes contextual analytics of phrases and emotional insights that allow it to spot problems arising from non-intuitive or subtle signs of depression or anxiety, indicators that are frequently missed by other solutions that rely on keywords to trigger alerts
The campaign elements included:
The AI and early intervention capabilities, combined with AFSP's involvement, helped overcome initial skepticism and gain traction early on. The product went on to achieve 40% year-over-year CAAR growth and become a staple of GoGuardian's suite of products.
Other project assets
"Rob consistently displayed a remarkable talent for brainstorming creative projects and effectively leading creative teams. His ability to generate fresh ideas and think outside the box was truly impressive, contributing to the success of cross-functional initiatives and marketing campaigns.Rob fostered a collaborative environment that encouraged the exchange of ideas and nurtured the creative potential of team members. He actively listened to team input, valued diverse perspectives, and effectively guided the creative process.In addition to his creative prowess, Rob demonstrated strong organizational skills, ensuring that projects were delivered on time and met the highest standards of quality. His attention to detail and ability to manage multiple projects simultaneously is commendable, instilling confidence in his team and external stakeholders alike."
