Introducing Video Conferencing

Launching the first video conferencing solution built specifically for schools.

Brand

GoGuardian

Year

2020

Industry

Education Technology

Website

www.GoGuardian.com

Project Overview

While working at GoGuardian in late 2020 in the height of the pandemic, I led the launch of GoGuardian Teacher with Video Conferencing. Teacher with Video Conferencing created a new way for teachers to securely connect with students anywhere, all from within GoGuardian Teacher.

To launch successfully, we determined we needed a fully integrated campaign that included the following assets:

  1. Landing page
  2. Announcement Video
  3. 30s & 15s spots
  4. Social & Performance Assets
  5. Walkthrough Video (for current customers)
  6. New Sales Enablement Materials (FAQ's, Objection Handing, Sell Sheets)

REsults

The launch was successful, and allowed GoGuardian to not only generate some of the largest CAAR growth in company history, but help keep students safe during uncertain times.

Video Conferencing is now fully integrated into the larger GoGuardian Suite.

Project Images

Other project assets

No items found.

Got a project in mind?

~ Let’s talk.