Physician Designed, Physician Led, Patient-Centered.

In February 2023, Ulcer Solutions, a growing medical startup, had created several unique and revolutionary products in the wound care space. However, their brand executions and website didn't properly represent these products' uniqueness. In addition, the lack of consistency, clarity, and simplicity in their creative executions made it hard for prospects to understand the product's core value proposition.   

We centered our work around improving a few key areas:

1. Improve brand consistency across executions, including website, trade-show materials, sell sheets, pitch decks, and print ads. 
2. Refresh key brand elements, including the logo, typeface, and color palette. This will help Ulcer Solutions' products stand out in a crowded and complacent market. 
3. Migrate the website from WordPress to Webflow to help with the management and e-commerce from Woocommerce to Shopify. 
4. Refocus the website messaging from B2C to B2B, allowing Ulcer Solutions to target medical distributors.